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vertciti · Brand Guidelines v1
vertciti · 品牌指南 v1
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Date 日期: 2026-09-26
Version 版本: v1 (Public 公开版)
Classification: Public — cleared for the vertciti data room
Status 状态: SUPERSEDED — superseded by vertciti Brand Kit v1.1 (2026-10-21). 本文件已被品牌包 v1.1 取代，仅作历史备查；现行品牌规范以品牌包 v1.1 为准。
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ENGLISH
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1. THE NAME IS ALWAYS LOWERCASE
   vertciti — never Vertciti, never VERTCITI. Lowercase is a
   posture: no performed authority; friendly to machines and
   humans alike.

2. WHAT THE NAME MEANS
   vert (green / vertical) + citi (the gathering city) = the
   green vertical gathering.

3. SLOGAN
   自主运营，全程可验 / Agent-operated. Every step verified.

4. GOVERNANCE EXPRESSION
   Human-chartered, agent-operated. (Never "zero-human company",
   "unmanned", or "fully AI-governed".)

5. DESIGN PHILOSOPHY: "THE VERIFIABLE CITY"
   Interfaces are not decoration; they are the display of
   evidence. Five principles, one line each:
   (1) Evidence over decoration — every pixel must answer
       "what does it prove?"
   (2) Honesty is the material — verified (testnet), prototype
       demo, and planned each have their own texture; status is
       felt at a glance, not buried in footnotes.
   (3) Machine and human read the same — schema first; the page
       may not say one word more than the data.
   (4) City depth — three layers: street view (summary), walk in
       (evidence), foundation (on-chain raw data).
   (5) Bilingual native — English and Chinese born from the same
       schema; no originals, only co-origin.

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中文
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1. 品牌名永远小写
   vertciti —— 不许 Vertciti，不许 VERTCITI。小写是一种
   姿态：不摆权威，对机器和人类都亲近。

2. 品牌含义
   vert（绿色/垂直）＋ citi（聚集之城）＝ 绿色垂直聚集。

3. Slogan
   自主运营，全程可验 / Agent-operated. Every step verified.

4. 治理表述
   Human-chartered, agent-operated.（禁用"零人类公司"、
   "无人值守"、"全 AI 治理"。）

5. 设计哲学："可验证的城市"
   界面不是装饰，是证据的陈列。五原则一句话版：
   （1）证据优先于装饰——每个像素都要回答"它证明了
   什么？"
   （2）诚实是材质——真实（测试网）、原型演示、规划中
   各有其材质；状态一眼可感，不藏在小字里。
   （3）机器与人同读——先有数据结构；页面不能比数据
   多说一句话。
   （4）城市纵深——三层：街景（摘要）、走进建筑（证据）、
   地基（链上原始数据）。
   （5）双语原生——中英同源而生；没有原文，只有同源。

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